For Most People: Fidelity or Charles Schwab
If you're looking for a one-word answer: Fidelity. It's the highest-scored broker overall β $0 commissions, $0 minimum, zero-expense-ratio index funds unique to Fidelity, competitive uninvested cash rate, and an excellent mobile and desktop platform. Charles Schwab is essentially tied and the better choice if you want thinkorswim access or anticipate ever needing a physical branch.
For everyone else, the right broker depends on your specific situation. Use the investor-type filter above to see only relevant picks, or scroll through the full rankings below. Each card shows an 8-dimension score breakdown, a real spec sheet, and honest guidance on who should skip each platform.
10 Best Online Brokers β Ranked & Scored
- βOnly broker with ZERO expense ratio index funds (FZROX, FZILX) β literally $0/year in management fees
- π°High uninvested cash rate β one of the best among major brokers (~4%+ via core position)
- πActive Trader Pro desktop platform for advanced use; standard web for beginners
- πFidelity Learning Center β deep educational library, webinars, articles
- π€24/7 phone support; in-person branches across the US
- πΌExcellent 401(k) integration if your employer uses Fidelity
- βStocks, ETFs, mutual funds, bonds
- βOptions, futures
- βInternational stocks
- βCryptocurrency (select)
- βZero-fee index funds (FZROX etc.)
- βRoth IRA, Traditional IRA, 529
- π24/7 phone + chat support β best customer service of any major broker
- π»Five platforms: Schwab.com, Schwab app, thinkorswim desktop/web/mobile
- π¬Morningstar research, Schwab equity ratings, Reuters news included free
- π¦350+ physical branch locations across the US
- πSchwab Stock Slices (fractional from $5), ETF screener, paper trading
- π‘οΈ$600M additional SIPC protection (beyond standard $500K)
- β οΈUninvested cash earns just ~0.45% by default β one of the lowest of any major broker. You need to manually move cash to a money market fund to earn competitive yields.
- βΉοΈNo direct crypto trading (available through partner trusts)
- βOtherwise, nearly flawless across every dimension
- πStocks, ETFs, options, futures, forex, bonds, crypto across 150 global markets and 33 countries
- πBest margin rates in the industry β significantly below competitors
- π οΈTrader Workstation (TWS): algorithmic trading, complex order types, advanced charting
- πIBKR Campus: courses, webinars, trading lab, podcasts in multiple languages
- π°IBKR Lite: $0 commissions for stocks/ETFs; Pro: $0.005/share (min $1)
- β οΈTWS platform is powerful but has a steep learning curve β not for beginners
- β οΈAccount setup process is more involved than competitors
- βΉοΈIBKR GlobalTrader app is more beginner-friendly if you don't need TWS
- βΉοΈHigh minimum balance required to earn interest on cash
- π±Best mobile trading experience β clean, fast, intuitive for daily use
- π¦IRA with 1% contribution match (3% for Gold subscribers β $5/mo)
- β°24/7 chat + phone support (7amβ9pm ET) β rare for a discount broker
- πΈFractional shares from $1; commission-free stocks, ETFs, options, crypto
- πΉHigh uninvested cash rate available (Gold required for full benefit)
- βNo mutual funds β can't hold FXAIX or VTSAX, only ETF equivalents
- βNo bonds, no futures, no international stocks
- βCash management account requires Gold subscription ($5/mo) for competitive rate
- βΉοΈRobinhood Strategies (2025): actively managed portfolios feature added
- πPaper trading with $1M virtual money β full simulated environment with real data
- π₯In-app community β follow other investors, participate in paper trading competitions
- πAdvanced charting and custom trading tools on both desktop and mobile
- π°Competitive uninvested cash APY via Cash Management account
- β°Extended hours trading available to all users
- β οΈCustomer support quality has been inconsistent β withdrawal delays reported by some users
- β οΈNo mutual funds β ETF-only for fund exposure
- βΉοΈBest suited for active traders; passive investors may find it over-engineered
- β‘Power E*TRADE: single-ticket complex options orders, advanced charts, live action scanner
- πDeep education: videos, articles, webinars, live events β best in class
- πPaper trading platform included
- π¦Morgan Stanley backing adds institutional credibility and wealth management access
- πΌVolume discount on options ($0.50 at 30+ contracts/month)
- βNo fractional shares β E*TRADE is the only major broker on this list without them. If you have <$500 and want to buy a $200 stock, you're limited to whole shares only.
- βWebsite navigation can be complex
- βΉοΈLow cash APY unless you actively manage sweep options
- π€Free financial advisor appointment for any member β extremely rare among discount brokers
- π¦Banking + investing + loans in one app β ideal for SoFi banking customers
- π¦1% IRA contribution match (and limited-time ACAT transfer match)
- πΈFractional shares from $5 in 4,000+ stocks and ETFs
- π€SoFi Automated Investing robo-advisor available alongside self-directed
- β οΈInvestment universe is narrower than Fidelity/Schwab
- β οΈResearch tools are basic β not built for stock analysis
- βΉοΈBest value when combined with SoFi banking products
- βΉοΈAdvisor access requires scheduling β not on-demand
- π¦Seamless Bank of America integration β instant cash transfer, unified view
- π₯Access to 13,000+ Merrill Lynch financial advisors at BofA branches
- π Preferred Rewards program: bonus cash back on BofA cards, rate discounts based on combined balance
- πHigh-quality market research and analysis from Merrill
- π€Merrill Edge Guided Investing robo-advisor available
- βNo fractional shares, no crypto, no futures
- βPlatform is more complex than beginner-friendly options
- βΉοΈBest value is primarily unlocked for Bank of America customers
- βΉοΈApp glitches reported by some users; mixed customer service quality
- π΅Pays you $0.06β$0.18 per options transaction β a revenue-sharing model no other broker offers
- π°High uninvested cash APY β competitive with dedicated savings accounts
- π±Clean, easy-to-use interface with straightforward onboarding
- πNo payment for order flow model β different transparency position vs. competitors
- β οΈLacks customizable screeners and advanced research tools
- β οΈInvestment universe is narrower than top-tier brokers
- βΉοΈBest as a complement to a primary account, not a standalone
- πCopyTrader: automatically replicate the portfolio of a high-performing trader in real time
- πPopular Investor Program: top-performing traders get paid for followers
- βΏStrong crypto offering β more assets than most traditional brokers
- πeToro Academy: educational content library, beginner-focused
- βNo mutual funds, no bonds, no futures, no forex
- βWithdrawal process can take weeks, based on user reports
- βCustomer service resolution times reported as slow
- βΉοΈBest positioned as a crypto + social-investing platform, not a full brokerage
All Brokers Side-by-Side
| Broker | Score | Stock Commission | Account Min | Options Fee | Fractional | Cash APY | Crypto | Paper Trading | Best For |
|---|---|---|---|---|---|---|---|---|---|
| Fidelity | 9.4 | $0 | $0 | $0.65/ct | From $1 | ~4%+ | Yes | No | Most investors |
| Charles Schwab | 9.2 | $0 | $0 | $0.65/ct | From $5 | ~0.45% | No direct | Yes (TWS) | Support + power users |
| Interactive Brokers | 9.0 | $0 Lite | $0 | $0.65/ct | Yes | Varies | Yes | Yes | Advanced traders |
| Robinhood | 8.4 | $0 | $0 | $0 | From $1 | High (Gold) | Yes | No | Mobile-first, IRA match |
| Webull | 8.2 | $0 | $0 | $0 | From $5 | Competitive | Yes | Yes ($1M) | Day traders, community |
| E*TRADE | 8.0 | $0 | $0 | $0.65/ct | No β unique gap | Low | No direct | Yes | Options traders |
| SoFi | 7.8 | $0 | $0 | $0 | From $5 | Moderate | Yes | No | All-in-one, beginners |
| Merrill Edge | 7.5 | $0 | $0 | $0.65/ct | No | Moderate | No | No | BofA customers |
| Public | 7.2 | $0 | $0 | $0 + pays you | Yes | High | Yes | No | Options revenue sharing |
| eToro | 6.8 | $0 | $10 | N/A | Yes | Low | Extensive | No | Social investing, crypto |
Real Annual Cost Calculator
Most brokers charge $0 commissions on stocks and ETFs β but costs still exist in the form of options contract fees, margin interest, and the opportunity cost of low cash APY. See what your broker is actually costing you annually.
Which Broker Fits Your Situation?
Online Broker Questions, Answered
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